Marketing + Advertising Whitepapers

Marketing + Advertising Whitepapers

With our whitepaper series, we seek to provide our clients with the tools they need to develop and implement effective and informed marketing tactics and strategies. Covering a wide range of topics from design to budgeting to copywriting, this series is a must-read for any marketing and advertising professional.

Look for new installments quarterly.

5 tips for creating effective print ads

In this first installment in our marketing whitepaper series, learn how to create ads that will grab consumers’ attention, elevate your brand and boost your sales. With five easy-to-follow tips, you’ll see how to visually optimize your ads for print, and get more bang for your advertising dollar.


Boost ROI with print advertising

In the second installment in our marketing whitepaper series, learn how recent research has provided valuable insights into how to boost returns from your multimedia advertising campaigns by optimizing your advertising spend by industry and by medium.


Marketing events with print advertising

In the third installment in our marketing whitepaper series, learn how to effectively leverage print advertising to sell out your live events.


5 tips for writing a killer call-to-action

In the fourth installment in our marketing whitepaper series, learn how to write copy that will engage readers and inspire them to take action. Put consumers at ease and close more sales with the tools you’ll gain from this paper.