Marketing + Advertising Whitepapers

Marketing + Advertising Whitepapers

With our whitepaper series, we seek to provide our clients with the tools they need to develop and implement effective and informed marketing tactics and strategies. Covering a wide range of topics from design to budgeting to copywriting, this series is a must-read for any marketing and advertising professional.

Look for new installments quarterly.

Using storytelling to make a compelling marketing narrative

The eighth installment in our marketing whitepaper series provides an introduction into one of the hottest topics in marketing copy: storytelling.


How to make your digital strategy succeed today

The seventh installment in our marketing whitepaper series covers several tactics you can execute — right away, at no cost — to ensure the success of your digital marketing strategy.


5 ideas to boost your winter revenue

In the sixth installment in our marketing whitepaper series, we’ll explore tactics for driving foot traffic and online sales during seasonal slowdowns.


How to choose colors to represent your brand

In the fifth installment in our marketing whitepaper series, learn how to leverage color theory, psychology, and cultural awareness to choose colors that will represent your brand, and your products, in the best possible way.


5 tips for writing a killer call-to-action

In the fourth installment in our marketing whitepaper series, learn how to write copy that will engage readers and inspire them to take action. Put consumers at ease and close more sales with the tools you’ll gain from this paper.


Marketing events with print advertising

In the third installment in our marketing whitepaper series, learn how to effectively leverage print advertising to sell out your live events.


Boost ROI with print advertising

In the second installment in our marketing whitepaper series, learn how recent research has provided valuable insights into how to boost returns from your multimedia advertising campaigns by optimizing your advertising spend by industry and by medium.


5 tips for creating effective print ads

In this first installment in our marketing whitepaper series, learn how to create ads that will grab consumers’ attention, elevate your brand and boost your sales. With five easy-to-follow tips, you’ll see how to visually optimize your ads for print, and get more bang for your advertising dollar.